9 JULY 2015 – The announcement of luxury brand HUGO BOSS earlier this week to drop fur from their collection received praise and media attention worldwide. The brand’s decision to leave products of extreme animal cruelty behind was broadly celebrated on social media by thousands of animal supporters and fashion consumers worldwide. 

Quotes of Hugo Boss’s spokesperson Berndt Keller elaborating on the brand’s fur-free mission were extensively featured in international news bulletins and found resonance with consumers allover the world:

‘Contemporary customers are part of a generation which is re-evaluating their ethical and environmental values. We want to use animal friendly products to inspire the next generation with a new kind of luxury.’

HUGO BOSS’s decision to go fur-free was reported on by news bulletins, fashion magazines and blogs in multiple countries around the world:

BELGIUM
Hugo Boss zweert bont voortaan af – Nieuwsblad
Geen bont meer voor Boss – De Standaard
Hugo Boss zweert bont voortaan af – Het Belang van Limburg
Hugo Boss stopt met verkoop van bont – Het Laatste Nieuws
La fourrure, c’est fini pour Hugo Boss – DH
Alors que Hugo Boss y renonce, Fendi crée la controverse avec une collection 100% fourrure – Metro
Hugo Boss promet de ne plus utiliser de fourrure, tandis que Fendi crée la controverse à Paris – FASHIONMAG
HUGO BOSS BANNIT LA FOURRURE DE SES COLLECTIONS – ELLE
Karl Lagerfeld s’en fout : le défilé « Haute Fourrure » de Fendi aura bien lieu – L’Avenir

BRAZIL
Hugo Boss anuncia que não usará mais peles em suas coleções – ANDA

CHINA
Hugo Boss will drop animal fur from Fall/Winter 2016 – LUXE
高端男装雨果博斯将全面弃用动物皮草共推零皮草生活 – City Shenchuang
High-end men’s Hugo Boss will fully abandon animal fur – szic
High-end men’s clothing brand Hugo Boss will fully drop animal fur – Pige
Global high-end menswear brand HUGO BOSS will fully drop animal fur – hbsztv
http://xm.ifeng.com/roll/detail_2015_07/06/4079592_0.shtml – China EF
http://news.dichan.sina.com.cn/2015/06/19/1074767.html – News Dichan Sina

CROATIA
Hugo Boss odriče se krznenih kolekcija – Veçernji
Hugo Boss prestaje koristiti pravo krzno u svojim kolekcijama – Slobodna Dalmacija
Hugo Boss prestaje koristiti i prodavati životinjsko krzno – t portal
Prijatelji životinja: Hugo Boss prestaje prodavati krzno – Ljubimci
Prijatelji životinja slave, Hugo Boss prestaje prodavati krzno! – Cromoda
Hugo Boss prestaje koristiti krzno – She
Hugo Boss prestaje prodavati krzno – Poslovni

CZECH
Hugo Boss prestaje prodavati krzno – Econnect

DENMARK
Hugo Boss dropper pels – Nyhederne
Hugo Boss udfaser brugen af pels i løbet af 2016 – Fashion Forum

ESTONIA
Hugo Boss loobus karusnahast – Bioneer
Hugo Boss loobub moeloomingus karusnaha kasutamisest – Tallinn
Hugo Boss loobub moeloomingus karusnaha kasutamisest – Pealinn Online
Hugo Boss loobus karusnaha kasutamisest – Tarbija24 (635 FB shares)
Hugo Boss loobub moeloomingus karusnaha kasutamisest – Delfi
Tuntud rõivatootja loobus karusnahast – Naine24

FINLAND
Suosittu vaatemerkki aikoo luopua turkiksista – Me naiset
Hienoja uutisia! Huippumerkki luopuu turkiksen käyttämisestä tuotteissaan – The Voice
Hugo Boss sitoutuu turkittomuuteen – Asulehti

FRANCE
Hugo Boss promet de ne plus utiliser de fourrure, tandis que Fendi crée la controverse à Paris – Le Parisien
Hugo Boss va être copain avec la PETA – GALA
Hugo Boss n’utilisera plus de fourrure, tandis que Fendi crée la controverse à Paris – Le Soir

GERMANY
Hugo Boss wird pelzfrei – NNZ-Online
Hugo Boss wird pelzfrei – Kyffhäuser Nachrichten
Hugo Boss will zukünftig auf Pelz verzichten – Fashion United
Pelz? Nein Danke! – sagt Hugo Boss – Horstson
Hugo Boss verzichtet auf Pelz während Fendi für Aufregung sorgt – FASHIONMAG
Hugo Boss steigt aus Pelzverkauf aus – SWR
Mein Fell gehört mir – Greenpeace Magazin
HUGO BOSS goes fur free – Finanz Nachrichten
Keine echten Pelze mehr bei BOSS – RTF1

INDONESIA
Koleksi Tanpa Bulu Hugo Boss – COSMOPOLITAN

IRELAND
HUGO BOSS to be fur free by 2016 – Irish Examiner
HUGO BOSS to be fur free by 2016 – Breaking News

ITALY
Hugo Boss dice basta alle pellicce – MF Fashion
HUGO BOSS: “MAI PIÙ PELLLICCE ANIMALI NEI MIEI CAPI” – Test Magazine
Hugo Boss totalmente “fur-free” per la fine del 2016 – Fashion Magazine
Hugo Boss si converte alla causa ‘fur-free’, mai più pellicce – FASHIONMAG
Hugo Boss si converte alla causa ‘fur-free’, mai più pellicce – Libero Quotidiano
Hugo Boss si converte alla causa ‘fur-free’, mai più pellicce – Panorama
Hugo Boss si converte alla causa ‘fur-free’, mai più pellicce a partire dalla collezione autunno-inverno – Focus
HUGO BOSS: ADDIO DICE ALLE PELLICCE, DA OGGI È FUR-FREE – green Me
Boss bandisce le pellicce. Fendi le celebra – Pambianco News
Hugo Boss passa alla fur-free fashion e dice no alle pellicce – Ambiente Quotidiano
Hugo Boss si converte alla causa ‘fur-free’, mai più pellicce – Arezzo Web
Hugo Boss si converte alla causa ‘fur-free’, mai più pellicce. – Oggi Treviso

LATVIA
Hugo Boss atsakās no kažokādu tirdzniecības – TV NET
POPULĀRS APĢĒRBU ZĪMOLS ATSAKĀS NO KAŽOKĀDĀM – WOMAN
Hugo Boss atsakās no kažokādu tirdzniecības – db.lv
Hugo Boss atsakās no kažokādu tirdzniecības – Apollo
Laba ziņa dzīvnieku draugiem – Hugo Boss atsakās no kažokādām – SKATIES
“Hugo Boss” atsakās no kažokādu tirdzniecības – Multinews
Hugo Boss atsakās no kažokādu tirdzniecības – iFinanses

LITHUANIA
Hugo Boss nustos pardavinėti natūralius kailius – lrytas
Hugo Boss nustos pardavinėti natūralius kailius – Alfa

MALAYSIA
Hugo Boss to go fur-free after Fendi controversy in Paris – The Sun Daily

THE NETHERLANDS
Mega goed nieuws! Hugo Boss gaat bontvrij – Cosmopolitan
Hugo Boss stopt verkoop bont – Nieuwsguru
Hugo Boss neemt afstand van pelsdierfokkerij – Duurzaam Bedrijfsleven
Hugo Boss stopt volledig met dieronvriendelijke producten – Textilia
Hugo Boss stopt verkoop bont – Fashion United
Hugo Boss stopt met verkopen van bont – Fashion Matters
DIT GROTE MODELABEL BELOOFT NOOIT MEER BONT TE VERKOPEN – ELLE
Hugo Boss stopt met verkoop bont – Linda Nieuws
Hugo Boss stopt met gebruik van bont – Fashion Addict
HUGO BOSS gaat bontvrij – Vroege Vogels
HUGO BOSS STOPT MET VERKOOP VAN BONT – Fashion News
Hugo Boss stopt met verkoop van bont – Nu.nl
HUGO BOSS STOPT MET VERKOPEN VAN BONT – Modeblog
Hugo Boss stopt met verkoop van bont – Nederlands Nieuws
Hugo Boss bant bont uit collectie – Lifestyle & Jetset
Hugo Boss stopt verkoop bont – IW Fashion
HUGO BOSS gaat bontvrij – Beauty Blog
Hugo Boss stopt met bont – PiepVandaag

POLAND
Wielki modowy koncern rezygnuje z futer! Hugo Boss wkracza na drogę eko. – K MAG Magazine
Hugo Boss zobowiązał się do przyjęcia polityki wolnej od futer. – Sophisti
Hugo Boss już bez futer – Kampanies Spoteczne
Hugo Boss zobowiązał się do przyjęcia polityki wolnej od futer – Active & Eco
Hugo Boss porzuca naturalne futra – Ekologia
HUGO BOSS ZOBOWIĄZAŁ SIĘ DO PRZYJĘCIA POLITYKI WOLNEJ OD FUTER. – EkoMiko
HUGO BOSS wycofuje naturalne futra – Modai Ja
– Fashion Biznes
Hugo Boss pozbywa się futer – Green Biznes
Hugo Boss już bez futer – CR Navigator

SLOVENIA
Hugo Boss goes fur-free – PLUGIN Magazine

SWEDEN
Hugo Boss slutar sälja päls, nu hyllas företaget av djurvänner i hela världen. – Newsner
Hugo Boss slutar använda päls – Rodeo

SPAIN
HUGO BOSS abandona las pieles – Harper’s BAZAAR
HUGO BOSS dice no a las pieles – loff

UK
Hugo Boss wins praise from animal welfare groups by pledging to go fur free – Express
HUGO BOSS to go fur-free by the end of 2015 – Fashion United

USA
Hugo Boss Going Fur-Free – WWD
Hugo Boss Goes Fur-Free – Humane Society Blog (25k Facebook likes)
Hugo Boss Says It Plans To Go Fur Free By 2016 – Huffington Post
Hugo Boss Will Stop Using Fur In 2016, As Bunnies Everywhere Rejoice – Bustle
Furry friends rejoice – V Magazine
Fur Flies As Hugo Boss Says No To Animal Skins – Le Souk
Hugo Boss To Adopt Fur-Free Policy – Fashion Times
Hugo Boss promises to go fur-free as Fendi causes controversy in Paris – Yahoo News
Hugo Boss to go fur-free – next year – ECOTEXTILE
Hugo Boss Goes Fur-Free – SJ Sourcing Journal
Hugo Boss Is Saving Thousands Of Animals From Needless Suffering – The Dodo
Hugo Boss promises to go fur-free as Fendi causes controversy in Paris – MSN
Hugo Boss Bans Fur From All Upcoming Collections – Ecorazzi
Hugo Boss Commits to Fur-Free Fashion – Papierdoll
Hugo Boss Is The Latest Luxury Brand To Go Fur-Free – CANDID Magazine
Hugo Boss Pledges to Go Completely Fur-Free – ecouterre
Fendi’s Haute Fourrure Faces Furore, Hugo Boss Forgoing Fur – The Style of the Case
Hugo Boss To Be Fur-Free Starting in 2016 – Haute Living
HUGO BOSS GOES FUR FREE! – Cruelty Free
Hugo Boss commits to fur-free fashion – just style
HUGO BOSS COMMITS TO FUR-FREE FASHION – Seventh Man
HUGO BOSS GOES FUR FREE! – emy now
Hugo Boss Joins Stella McCartney, Ralph Lauren and Calvin Klein and Goes Fur-Free – Alternet
Hugo Boss Pledges to Go ‘Fur Free’ Next Year – InvestorPlace