The call by HSI, LAV and Fur Free Alliance members to “kick off” Milan Fashion Week REGGIO EMILIA, Italy (Feb. 20, 2024) —“Max Mara GO FUR-FREE!” is the message launched by the animal protection groups Humane Society International and LAV, along with all members of the Fur Free Alliance, to the Italian fashion house Max

9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan, and Paris. With