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Exposed: Real Fur Sold as Fake on British High-Street

Fox farming in Canada ©Joanne McArthur/We Animals

LONDON, 26 NOVEMBER 2015 – As winter approaches, and the majority of the British public continue to reject the idea of wearing real animal fur, investigations by Fur Free Alliance member Humane Society International/UK and the BBC’s consumer show Fake Britain expose how inadequate and misleading garment labelling is leaving consumers without clear information to tell

Fur-free fashion taking ground in Russia

RUSSIA, 5 OCTOBER 2015 – From 3 until 10 October Russian Fur Free Alliance member VITA Animal Protection Center and Lush Fresh Handmade Cosmetics are running a campaign in Russia against the production and wearing of fur, promoting the wide variety of warm alternative clothes choices available. On the 4th October, in celebration of World Animal

Belgian designer Noemie Flamant drops fur from her collection

BRUSSELS, 12 DECEMBER 2014 – Belgian designer Noemie Flamant, whose collections were made of fur only, has committed not to include it in her future collections. She made that decision after consultation with GAIA, following a TV report, which generated numerous reactions. GAIA is very pleased and calls this an important signal to designers who