9 JULY 2015 – The announcement of luxury brand HUGO BOSS earlier this week to drop fur from their collection received praise and media attention worldwide. The brand’s decision to leave products of extreme animal cruelty behind was broadly celebrated on social media by thousands of animal supporters and fashion consumers worldwide.  Quotes of Hugo

GERMANY, 6 JULY 2015 –The Fur Free Alliance praises luxury brand Hugo Boss for phasing out all real animal fur. The progressive decision was recently announced in the HUGO BOSS Sustainability Report 2014 and has been an issue in discussions between HUGO BOSS and the Fur Free Alliance. HUGO BOSS will be dropping all fur, including rabbit

BASEL, 16 FEBUARY 2015 – A traditional Swiss business is now free of fur: the Charles Vögele Group has undertaken to forego the sale of real fur within the framework of the “Fur Free Retailer” programme. This fashion business has therefore now clearly positioned itself in opposition to fur products involving animal abuse. Swiss Animal

BEIJING, 19 JANUARY 2015 – International welfare charity ACTAsia, based in the UK, Netherlands, China and the U.S., held its second annual Fur Free Fashion show yesterday in Beijing, China’s capital. Designers from three continents joined the runway, along with nineteen fur-free brands, to promote fashion with compassion for people, animals and the environment. After

BRUSSELS, 12 DECEMBER 2014 – Belgian designer Noemie Flamant, whose collections were made of fur only, has committed not to include it in her future collections. She made that decision after consultation with GAIA, following a TV report, which generated numerous reactions. GAIA is very pleased and calls this an important signal to designers who

20 NOVEMBER 2014, KOPENHAGEN – Bestseller, one of Europe’s biggest fashion retailers, has agreed to go fur free with the Fur Free Alliance, marking a great victory for animals and animal welfare campaigners worldwide. The Danish retailer owns 20 brands, including Vero Moda, Only, Vila and Jack & Jones, and the products are sold in