4 DECEMBER 2016 – Popular Estonian brands Reval Denim Guild and GUILD have joined the international Fur Free Retailer program and are now part of an increasing number of designers, fashion houses, clothing chains and stores that are neither producing nor selling any products made out of real fur.

Joan Hint, the creator and art director of Reval Denim Guild and GUILD, says:

 “We joined the program, because we value ethical production. We joined, because it is time to show that we care. It is time for all of us to stand for what is right. How else can we change the world for the better?” s

By establishing fur-free principles, Reval Denim Guild joins other famous high-end brands and store chains like Armani, Tommy Hilfiger, Calvin Klein, Stella McCartney, H&M, Esprit, Lindex, Etnies, O’Neill and others. From Estonia, Aus Design OÜ, WÖÖ, Kalle HT, KÄT, Perit Muuga, Mari Design and TUUB have joined the program. The representative of the Fur Free Retailer program in Estonia is NGO animal advocacy organization Loomus.