HAMBURG, 28 JANUARI 2017 – Since last week consumers can be sure not to find any real animal fur when shopping at KiK. Germany’s leading textile discount for the entire family, with 3,400 stores in nine European countries, reaffirms their longstanding fur free policy and joined the Fur Free Retailer Program.

Since the founding of KiK in 1994 the company from Bönen consciously abstains from using real fur. By joining the program KiK reaffirms their longstanding company policy. Ansgar Lohmann, division manager sustainability KiK:

‘By joining the international Fur Free Retailer Program our customers have the assurance to shop fur-free. We strictly reject the use of real fur in fashion and we only use artificial fur.’

The FFRP helps consumers to find fashion that is guaranteed fur-free. Through this international initiative, retailers, labels and designers commit in writing to never sell real animal fur. Denise Schmidt, head of campaigns VIER PFOTEN:

‘It has become increasingly harder to tell the difference between fake fur and real fur, neither by price nor by the look. With joining the FFRP KiK speaks out against fur fashion and the million fold animal cruelty.’

The international Fur Free Retailer program is hosted by the Fur Free Alliance, an international coalition of leading animal protection and environmental organizations. Meanwhile 470 retailers are part of the program, among them many well-known companies like  C&A, Ernsting‘s Family, Esprit, Galeria Kaufhof, Gerry Weber, H&M, Marc O’Polo, Orsay, Otto Group, s.Oliver, Tom Tailor and Zara. Four Paws is the program’s representative in Australia, Austria, Bulgaria, Germany, Romania and South Africa.