The Fur Free Retailer Program is an international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.

The program aims to further the spirit of ethical consumerism and provide shoppers with information about the most compassionate retailers in the world. The Fur Free Retailer recognizes and supports retailers who have committed, in writing, to a no-fur policy.

The Fur Free Retailer program is recognized by the ISO 26000:2010 Guidelines to Corporate Social Responsibility as an example of sectoral initiatives.

Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend its support to the international efforts to end this unnecessary and cruel fashion choice. Joh Vinding, Chairman of the Fur Free Alliance:

‘The more consumers learn about the atrocities animals go through on fur farms or when caught in traps, the more interested companies become in going fur free. I’m convinced many more fashion giants will join our program in the years to come – it’s simply good business to do so.’ says Joh Vinding, Chair of Fur Free Alliance.

Learn more about the program at: www.furfreeretailer.com