21 july 2016 – O bag, the famous Italian fashion handbag brand has, in agreement with the Fur Free Alliance, announced its commitment to completely abandon the use of animal fur in its products. The O bag autumn collection will be showcasing a major new feature: instead of real fur, the interchangeable handles, straps, trims and

BRUSSELS, 15 JULY 2016 – This month all eleven Croatian members of the European Parliament have spoken out against fur farming. Their statements come after a recent proposal to change the Croatian Animal Protection Act including the fur farming ban. In 2007 the Croatian government decided to end the breeding and killing of animals for fur. The ban included a 10-year

AMSTERDAM, 20 JUNE 2016 – After working together with Dutch animal protection organisation Bont voor Dieren, the store owners on the Hartenstraat in Amsterdam have decided to ban all fur items from their shops. With this compassionate move the Hartenstraat (which translates as ‘Heartstreet’) has become the first fur-free shopping street in Europe. The 19 store

SARAJEVO, 19 JUNE 2016 – Worldwide citizens are expressing their support for the fur farming ban in Bosnia and Herzegovina. Similar to several other EU members states, the government of Bosnia and Herzegovina decided to ban fur farming on ethical grounds in 2009. The fur farming ban includes a phase-out period of 10 years providing fur farmers with a

13 April 2016 – Since Armani’s announcement to drop fur last month the luxury brand’s new fur-free policy turned trending topic in online fashion magazines worldwide. Fashion critics and bloggers all over the world applauded Armani’s innovative and compassionate decision. Perez Hilton: “We LOVE this! Good call, Giorgio!” ELLE: “This is a major step for cruelty-free fashion” Shelly Vella, Fashion and

MILAN, 22 MARCH 2016 – The Fur Free Alliance praises renowned luxury brand Armani for today’s announcement to drop all real animal fur. With its decision the Italian high-end label responds to a growing consumer demand for ethical and sustainable fashion. Armani will leave out all real fur, including rabbit fur, from its collection starting