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Animal protection organizations worldwide target Max Mara over use of fur

9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan, and Paris. With

Fur Free Alliance criticises the European Commission’s delay on banning fur farming and sales in the EU

The Fur Free Alliance, a coalition of over 50 animal protection organisations representing millions of supporters worldwide, expresses its profound disappointment and frustration at the European Commission’s (EC) decision to delay the urgent need to end fur farming in the EU. Instead, the Commission has requested an opinion from the European Food Safety Authority (EFSA)

Fur Free Alliance calls for ban on fur farming during visit to the Swedish parliament

STOCKHOLM, 3 NOVEMBER 2022 — On Thursday 3rd November, Swedish and international animal welfare campaigners delivered a letter to the Swedish Ministry of Infrastructure and the Minister for Rural Affairs urging the Swedish government to ban fur farming. Djurens Rätt, Sweden’s leading animal advocacy organisation, were joined by campaigners from Denmark, Germany, Finland, Lithuania, the

New polls show growing majority of Finns oppose fur farming

FINLAND, 29 NOVEMBER 2019 – Two new surveys show that 74 per cent of Finns oppose fur farming in its current form. The surveys, conducted by Finnish market research company Taloustutkimus, also reveal 60 per cent of the Finnish citizens think killing animals for their fur is wrong.  The surveys were commissioned by Finnish animal

The Prada Group announces fur-free policy and joins the international Fur Free Retailer program

MILAN, 22 MAY 2019 – Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal

Make Fur History exhibition at the Bosnian Parliament calls for urgent end to fur farming

SARAJEVO, 5  APRIL 2019 – Today, international experts and lawmakers gather in the Bosnian Parliament for the opening of the Make Fur History exhibition. The exhibition, that was first launched in the European Parliament in 2018, addresses the adverse effects of fur production on animal welfare and the environment, and the urgency for the Bosnian ban