USA, 10 DECEMBER 2020 – Released today, “Hide” follows three interconnected stories behind a single fur coat from the trapper who catches the fox, to the seamstress who sews the fur coat, to the shopper, played by Suvari, who buys it. The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of

THE HAGUE, 24 JUNE 2020 – Yesterday, politicians voted in favour of the early closure of farms with compensation to be paid to fur farmers to end the practice earlier than the phase out due date of 31st December 2023.  Following outbreaks of COVID-19 on 17 fur farms in The Netherlands since 26 April, there

MILAN, 22 MAY 2019 – Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal

ITALY, 17 JANUARY 2019 – CHICCO, a brand dedicated to the entire world of babies, banned the use of animal furs since a long time but now goes one step further to undersign a formal fur-free commitment with LAV and the Fur Free Alliance. The brand, which has always focused great attention on the materials

6 SEPTEMBER 2018 – Today, the Fur Free Alliance launched a global campaign with help from Care2 urging fashion brand Prada to join its competitors—including Gucci, Versace, Armani, Michael Kors, Donna Karan, HUGO BOSS and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan and

SHANGHAI, 5 JULY 2018 – Three top China fashion designers announced their commitment to an entirely fur-free future at ACTAsia’s Fur-Free Fashion Forum and Gala in Shanghai last month. Grace Chen, Mary Ma, and Michael Wong have all signed up to the Fur Free Retailer scheme (FFR). They join almost 40 fashion labels and designers from