BRUSSELS, 12 DECEMBER 2014 – Belgian designer Noemie Flamant, whose collections were made of fur only, has committed not to include it in her future collections. She made that decision after consultation with GAIA, following a TV report, which generated numerous reactions. GAIA is very pleased and calls this an important signal to designers who still work with real fur. In the future, she will switch to high-quality faux fur.

“This is an important step for the welfare of furbearing animals,” said GAIA director Ann De Greef when congratulating Noemie Flamant. The past few days GAIA asked its supporters to engage in an email campaign after the airing of a report on the regional TV channel WTV about Noemie Flamant’s fur collection.
The animal rights organisation GAIA is very pleased that Noemie Flamant goes fur free aftre being informed about the conditions for animals at fur farms. GAIA director Ann De Greef: “This is fantastic news. By doing this the designer gives an important signal to designers who still work with real fur.” Noemie Flamant: “Stopping using real fur is, as a designer, a real turn in my career. In the future I will seek high quality materials like faux fur, to be able to continue my collection.”
This animal-friendly decision is not only in line with GAIA’s wishes. Nine out of ten Belgians are against the breeding and killing of animals for their fur. That is the conclusion of different opinion polls commissioned by GAIA and carried out by IPSOS.