20 NOVEMBER 2014, KOPENHAGEN – Bestseller, one of Europe’s biggest fashion retailers, has agreed to go fur free with the Fur Free Alliance, marking a great victory for animals and animal welfare campaigners worldwide.

The Danish retailer owns 20 brands, including Vero Moda, Only, Vila and Jack & Jones, and the products are sold in more than 15,000 stores in more than 70 markets.

Joh Vinding, chairman of the Fur Free Alliance states: “The Fur Free Alliance is extremely excited to see a such a big player entering our Fur Free Retailer program. The more consumers learn about the atrocities animals go through on fur farms or when caught in traps, the more interested companies become in going fur free. I’m convinced many more fashion giants will join our program in the years to come – it’s simply good business to do so.”

Katrine Milman, head of corporate sustainability for Bestseller said: “For more than a decade Bestseller has been a fur free company. We are happy and proud to be fur free and our customers appreciate it. For that reason it is natural for us to become part of the Fur Free Retailer program and thereby give our customers an easy way of recognizing that Bestseller doesn’t sell real fur.”

Bestseller is the newest of more than 300 companies that are already signed up on the Fur Free Retailer program. Others include Inditex (owns the Zara brand), H&M, C&A, Zalando and ASOS.